A bill backed by U.S. Senator Claire McCaskill to bring down the volume on loud
television commercials crossed the finish line today as the Commercial
Advertisement Loudness Mitigation (CALM) Act takes effect.
Effective today, Federal Communication’s (FCC) rules
will ensure that commercial advertisements have the same average volume as the
television programs they accompany.
The CALM Act, passed and signed into law in 2010,
mandated that the FCC ensure that commercials have the same average volume as
the shows on which they are broadcast. The FCC issued these new rules on
December 15, 2011—rules which go into effect today.
McCaskill has been a long-time supporter of the CALM
Act and the accompanying rules changes, previously writing a letter to the
Chairman of the FCC urging implementation of the standards.
McCaskill is a member of the Senate Committee on Commerce,
Science and Transportation, which has jurisdiction over the FCC.
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