The October 3rd, 1907 Worth County Times reported on the grand opening of the Hauber Brothers store held on the Saturday before:
Hauber Bros opening in their new store building last Saturday proved a grand success. From noon until late in the evening, the store was packed to its utmost capacity with ladies from town and country, and a number of men. The room was nicely decorated with potted plants and goldenrod, which made it very attractive. Hot coffee was served throughout the day, and over 1,200 cupfuls were dispensed. It was one of the most successful events of its kind in the history of the town and reflects credit on the Hauber Brothers for the thoughtfulness in inviting the public to their opening and treating them so cleverly. Another case where advertising pays.
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